Recently, there have been significant changes in our profession brought about by tougher
national and international regulations and standards, heightening competition within the
profession here and abroad, more advanced technology and globalization, and increasing
demands and expectations of clients and publics we serve. This ever changing professional
environment that we find ourselves in challenges us to keep our core values intact while at the
same time strive to excel in all our undertakings. PICPA believes that uncompromising integrity
and world-class excellence in everything we do are key to sustaining our profession. Hence, it
adopted the theme: Promoting Integrity. Advancing Excellence.